---
title: "Install and activate GTM Kit"
date: 2026-05-04
author: "GTM Kit"
---

# Install and activate GTM Kit

This guide walks you through installing the free GTM Kit plugin from WordPress.org and getting to the setup wizard.

## Prerequisites

- A WordPress site running WordPress 6.7 or later.
- PHP 7.4 or later.
- A user account with the `manage_options` capability (Administrator role on a single-site install).
- A Google Tag Manager account and container. If you do not have one yet, see [Find your GTM container ID](https://gtmkit.com/documentation/find-your-gtm-container-id/).

## Steps

### 1. Install from the WordPress.org plugin directory

In your WordPress admin, go to **Plugins, Add New**. Search for `GTM Kit`. The plugin author is TLA Media. Click **Install Now**, then **Activate**.

### 2. Confirm activation

You should be redirected automatically to the **GTM Kit Setup Wizard** the first time you activate the plugin. If the redirect does not happen (for example because you bulk-activated several plugins, or because you are on multisite), open the wizard manually from **GTM Kit, General** in the left admin menu and click **Run setup wizard**.

### 3. Run the setup wizard

The wizard will ask for your GTM container ID and let you toggle integrations. See [Run the setup wizard](https://gtmkit.com/documentation/run-the-setup-wizard/) for the full walkthrough.

## Manual install

If you cannot install from the WordPress.org directory (offline server, restricted host, staging environment without outbound access), you can install manually:

1. Download the latest release from [wordpress.org/plugins/gtm-kit/](https://wordpress.org/plugins/gtm-kit/).
2. Upload the zip via **Plugins, Add New, Upload Plugin**, or extract it into `wp-content/plugins/gtm-kit/` over SFTP.
3. Activate from the **Plugins** screen.

## Verify it worked

After activation, you should see a top-level **GTM Kit** menu item in the WordPress admin sidebar. The menu icon is a square chip-shaped logo. Hovering it reveals submenus: General, Integrations, Templates, Upgrades, Help.

## Common issues

**The plugin will not activate.** Check your PHP version. GTM Kit requires PHP 7.4 or later. On `wp-admin/site-health.php`, the **Info** tab lists your PHP version under **Server**.

**No menu item appears after activation.** The current user probably does not have `manage_options`. Sign in as an administrator.

**You are stuck on the setup wizard.** You can skip the wizard and configure GTM Kit from **GTM Kit, General**. The wizard only runs once per install. If you need to reach it later, the URL is `wp-admin/admin.php?page=gtmkit_setup_wizard`.

## Related articles

- [Find your GTM container ID](https://gtmkit.com/documentation/find-your-gtm-container-id/)
- [Run the setup wizard](https://gtmkit.com/documentation/run-the-setup-wizard/)
- [Verify GTM is firing on your site](https://gtmkit.com/documentation/verify-gtm-is-firing-on-your-site/)