---
title: "GTM Kit"
date: 2022-08-26
author: "GTM Kit"
---

# GTM Kit

# Google Tag Manager WordPress Plugin

Boost your eCommerce tracking and get precise and detailed data to optimize you marketing campaigns.

[Get started >](https://gtmkit.com/pricing/)









![GTM Kit](https://gtmkit.com/wp-content/uploads/2022/08/logo.svg)

*GTM Kit is a flexible tool for generating the data layer for Google Tag Manager in WordPress and WooCommerce*



## eCommerce events tracked with Google Analytics 4 and WooCommerce

When the WooCommerce integration is activated the following GA4 events are automatically included in the dataLayer:

- view\_item\_list
- select\_item
- view\_item
- add\_to\_wishlist
- add\_to\_cart
- view\_cart
- remove\_from\_cart
- begin\_checkout
- add\_shipping\_info
- add\_payment\_info
- purchase
- refund
- order\_paid



![eCommerce events tracked with Google Analytics 4](https://gtmkit.com/wp-content/uploads/2022/10/ecommerce-analytics.svg)

![](https://gtmkit.com/wp-content/uploads/2023/10/dashboard.png)## Advanced GTM tracking made easy

GTM Kit provides advanced server-side tracking and seamless integration with popular plugins, all within a user-friendly interface.





## Pagespeed and cache friendly

Pagespeed is one of our main focus points, and the plugin is compatible with full page caching.



![Pagespeed and cache friendly](https://gtmkit.com/wp-content/uploads/2022/10/pagespeed-and-cache-friendly.svg)