Google Tag Manager WordPress Plugin

Boost your eCommerce tracking and get precise and detailed data to optimize you marketing campaigns.

GTM Kit is a flexible tool for generating the data layer for Google Tag Manager in WordPress and WooCommerce

eCommerce events tracked with Google Analytics 4 and WooCommerce

When the WooCommerce integration is activated the following GA4 events are automatically included in the dataLayer:

  • view_item_list
  • select_item
  • view_item
  • add_to_wishlist
  • add_to_cart
  • view_cart
  • remove_from_cart
  • begin_checkout
  • add_shipping_info
  • add_payment_info
  • purchase
  • refund
eCommerce events tracked with Google Analytics 4

Advanced GTM tracking made easy

GTM Kit provides advanced server-side tracking and seamless integration with popular plugins, all within a user-friendly interface.

Pagespeed and cache friendly

Pagespeed is one of our main focus points, and the plugin is compatible with full page caching.

Pagespeed and cache friendly