PRICING
Plans and pricing.
Choose the license that best fits your needs.
GTM Kit
Free core plugin on WordPress.org. Everything you need for standard GTM and GA4 tracking on any WordPress site.
- GTM container integration
- Standard GA4 dataLayer events
- WooCommerce ecommerce tracking
- Cookie consent ready (Complianz, CookieYes, WP Consent API)
- Community support
Free forever. Limited support.
GTM Kit Premium
Production-grade integrations for sites running real revenue. WooCommerce, server-side, and advanced events.
- Everything in GTM Kit
- Advanced WooCommerce tracking (add_to_wishlist, refund, order_paid, subscription_started)
- Server-side tagging support
- Server-side webhooks
- Advanced consent integrations
- Priority email support
14-day money-back guarantee.
See the feature comparison below.
Feature comparison
| Feature | GTM Kit | GTM Kit Premium |
|---|---|---|
| GTM container integration | ||
| Engagement events (login, sign-up, search) | ||
| WooCommerce ecommerce events | ||
| Consent Mode v2 | ||
| Refund, order_paid & wishlist events | ||
| WooCommerce Subscriptions tracking | ||
| Server-side conversion webhook | ||
| Order attribution (UTMs, click IDs) | ||
| Gravity Forms tracking | ||
| Support | Community | Priority |
GTM Kit (Free)
GTM Kit Premium
Template Assistant templates
Ready-made GTM container setups from the Template Assistant, generated and imported in one click.
| Template | GTM Kit | GTM Kit Premium |
|---|---|---|
| Google Analytics 4 | ||
| Google Tag (basic events) | Included | Included |
| E-commerce events | Included | Included |
| Google Ads | ||
| Conversion Tracking | Included | Included |
| Enhanced Conversion Tracking | Included | Included |
| Dynamic Remarketing | Included | Included |
| Meta (Facebook) | ||
| Meta Pixel (Facebook) | Included | Included |
| E-commerce events | Included | Included |
| Lead generation | Included | Included |
| e-commerce | Not included | Included |
| Lead generation | Not included | Included |
| TikTok | ||
| e-commerce | Not included | Included |
| Lead generation | Not included | Included |
| Snapchat | ||
| e-commerce | Not included | Included |
| Lead generation | Not included | Included |
| e-commerce | Not included | Included |
| Lead generation | Not included | Included |
| Microsoft Ads | ||
| e-commerce | Not included | Included |
| Lead generation | Not included | Included |
| e-commerce | Not included | Included |
| Lead generation | Not included | Included |
| More integrations & features | ||
| Server-Side Tagging | Included | Included |
| Server-Side Webhooks – GA4 | Not included | Included |
| Duplicate Transaction Protection | Not included | Included |
| Klaviyo | Not included | Included |
| Brevo | Not included | Included |
Template catalog synced daily from the GTM Kit template library. New templates appear here automatically.
Common questions
Still have questions? Contact us for direct help.
What's the difference between the free and premium versions?
GTM Kit (free) installs Google Tag Manager on your WordPress site and fires the standard GA4 dataLayer events (page views, scroll, form submit, file download). GTM Kit Premium adds WooCommerce ecommerce tracking, server-side tagging support, a custom event builder, and priority email support.
Can I upgrade from free to premium later?
Yes. Buy Premium any time, paste the license key into the existing plugin, and the Premium-only features unlock. No data migration, no re-tagging.
What happens when my Premium subscription expires?
Your sites keep working. Premium features stop receiving updates, but everything you already configured continues to fire. Renew any time to reactivate updates and support.
Do I need technical knowledge to use GTM Kit?
If you can install a WordPress plugin and have a GTM container ID, you can use GTM Kit. The standard events fire automatically. Custom events require some familiarity with the GTM interface.
Is GTM Kit GDPR compliant?
GTM Kit doesn’t collect any analytics data itself, it sends events to your own GTM container. Consent gating is built in.