Category: Announcements

  • GTM Kit 1.20: New GTM Templates Section

    We’re thrilled to announce the launch of GTM Kit version 1.20, packed with exciting new features and improvements designed to streamline your Google Tag Manager experience and enhance your e-commerce tracking capabilities. With a keen focus on efficiency and user experience, this update introduces GTM templates, support for new tracking parameters, a debug log feature…

  • New Requirement for GTM Kit: PHP 7.3+

    Starting with the upcoming WooCommerce 7.7, WooCommerce will require PHP 7.3 or newer. We are aligning GTM Kit with this requirement and the first release of GTM Kit after WooCommerce 7.7 has been released, will require PHP 7.3+.

  • Use GA4 ecommerce events in Universal Analytics

    Google has announced that the Universal Analytics service will stop collecting data starting July 1, 2023. Even though it seems like a waste of time setting up ecommerce tracking in Universal Analytics, many companies will continue to use it until the end. Fortunately, Google has made it possible to use the Google Analytics 4 schema…