Category: Announcements

  • GTM Kit 2.11.0: Exclude tax now covers cart, checkout, variations, coupons, and refunds

    GTM Kit 2.11.0 closes a long-standing rough edge in the WooCommerce e-commerce data layer: the “Exclude tax” toggle now actually does what its name promises. One switch controls tax handling for every standard e-commerce event GTM Kit emits — cart, checkout, purchase, variation prices, coupon discounts, and (paired with the next GTM Kit Woo and…

  • GTM Kit 2.10: Strong-block consent, CMP attribute toggles, and a real consent API

    GTM Kit 2.10 finishes the consent groundwork started in 2.8 and 2.9. Three things land in this release: a way to actually hold the GTM container back until consent arrives, one-click toggles for the CMPs that block scripts by attribute, and a proper PHP and JS surface for partner plugins to plug into GTM Kit’s…

  • GTM Kit 2.9: Region-scoped consent and a JS API for CMPs

    GTM Kit 2.9 is focused on consent flexibility. If you serve visitors both inside and outside the EU, or you rely on a consent management platform that needs to talk to GTM Kit, this release closes two specific gaps. Region-scoped Google Consent Mode defaults You can now apply Consent Mode v2 defaults to specific countries…

  • New Requirement for GTM Kit: PHP 7.3+

    Starting with the upcoming WooCommerce 7.7, WooCommerce will require PHP 7.3 or newer. We are aligning GTM Kit with this requirement and the first release of GTM Kit after WooCommerce 7.7 has been released, will require PHP 7.3+.

  • Use GA4 ecommerce events in Universal Analytics

    Google has announced that the Universal Analytics service will stop collecting data starting July 1, 2023. Even though it seems like a waste of time setting up ecommerce tracking in Universal Analytics, many companies will continue to use it until the end. Fortunately, Google has made it possible to use the Google Analytics 4 schema…