GTM Kit 1.16: Include EDD customer data in the data layer

We are excited to announce the release of GTM Kit version 1.16, loaded with new features and improvements, particularly enhancing integrations with Easy Digital Downloads and offering more customization options. This update also addresses important bug fixes and compatibility testing.

What’s New in 1.16


Easy Digital Downloads Integration: You can now include customer data from Easy Digital Downloads in the purchase event, making it easier to track and analyze your digital sales.

New Filter for Data Layer Script: The addition of the ‘gtmkit_datalayer_script’ filter allows you to customize the data layer script, offering more flexibility in how your data is handled and presented.

Debugging Aid for Easy Digital Downloads: We’ve introduced the constant ‘GTMKIT_EDD_DEBUG_TRACK_PURCHASE’. This is especially useful for Easy Digital Downloads users, as it enables the tracking of the purchase event on every page refresh for debugging purposes.


Customer Data Accuracy: We’ve fixed a bug where the billing state and shipping state were not being included in the customer data on the ‘purchase’ event. This ensures that your data is complete and accurate for every transaction.

Other Updates:

Compatibility Assurance: As always, we’re committed to staying up-to-date with the latest WordPress and WooCommerce versions. GTM Kit 1.16 has been thoroughly tested with WordPress up to 6.4 and WooCommerce up to 8.3, ensuring a smooth, reliable experience.

Upgrade now!

To upgrade to GTM Kit 1.16, simply head to the ‘Plugins’ section of your WordPress dashboard, find GTM Kit, and click ‘Update Now’. Should you need any assistance or have questions, our support team is ready to help.

Thank you for your continued support of GTM Kit. We’re dedicated to constantly improving and expanding its capabilities to meet your needs. We’re excited for you to explore all that GTM Kit 1.16 has to offer!

Happy tagging!

GTM Kit Avatar

Leave a Reply

Your email address will not be published. Required fields are marked *