JOURNAL
Writing on WordPress, GTM, and analytics.
Release notes, deep dives on tracking patterns, and the occasional rant about cookie banners.
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Four hard problems in WooCommerce tracking, and what GTM Kit Premium does about each one
GTM Kit Premium 1.0 ships today. Before the feature tour, here is the story of what we built it to solve. WooCommerce tracking has a silent-failure problem. The dashboard shows events arriving, GA4 reports look populated, the consent banner is ticking, and somewhere in the stack, conversions are leaking, attribution is dying, or consent is…
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Google Tag Manager Server-side Tagging
Read articleServer-side tagging is a silver bullet that gives you improved data accuracy, performance, privacy, and flexibility. In this guide you will get an introduction to server-side tagging in Google Tag Manager and learn how to get started with server-side tracking.
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New Requirement for GTM Kit: PHP 7.3+
Read articleStarting with the upcoming WooCommerce 7.7, WooCommerce will require PHP 7.3 or newer. We are aligning GTM Kit with this requirement and the first release of GTM Kit after WooCommerce 7.7 has been released, will require PHP 7.3+.
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Use GA4 ecommerce events in Universal Analytics
Read articleGoogle has announced that the Universal Analytics service will stop collecting data starting July 1, 2023. Even though it seems like a waste of time setting up ecommerce tracking in Universal Analytics, many companies will continue to use it until the end.