What is broken tracking costing you?
When conversions go unmeasured, your ad platforms optimise on incomplete data and spend your budget on the wrong clicks. Put your own numbers in and see what closing that gap is worth against the price of the plan.
Total monthly revenue across the sites you would license.
Only ad-driven revenue responds to better conversion signals.
How many more conversions server-side and first-party tracking report. Why 20%?
Advanced assumption
How much of a measurement improvement turns into actual ad efficiency. Deliberately conservative.
Show the math
- Ad-driven revenue per month
- Efficiency gain
- Recovered per year
- Payback multiple
- Break-even monthly revenue
Where these numbers come from
The defaults sit at the bottom of what the ad platforms themselves publish, so the estimate is conservative rather than flattering.
- Google reports that early adopters of enhanced conversions saw a 5% median conversion-rate uplift on Search, and 17% on YouTube. Google Ads source
- Meta reports roughly 13% lower cost per result when the Conversions API runs alongside the Pixel. Meta Conversions API source
- This calculator defaults to a 5% efficiency gain (a 20% improvement in tracked conversions, of which a quarter turns into ad efficiency), below both published figures.
This estimates what better measurement is worth on your own numbers. It is not a promise of extra sales: accurate conversion data lets the ad platforms optimise on what actually happened, and this is what that is worth if it works as the platforms describe.