Install and activate GTM Kit

This guide walks you through installing the free GTM Kit plugin from WordPress.org and getting to the setup wizard.

Prerequisites

  • A WordPress site running WordPress 6.7 or later.
  • PHP 7.4 or later.
  • A user account with the manage_options capability (Administrator role on a single-site install).
  • A Google Tag Manager account and container. If you do not have one yet, see Find your GTM container ID.

Steps

1. Install from the WordPress.org plugin directory

In your WordPress admin, go to Plugins, Add New. Search for GTM Kit. The plugin author is TLA Media. Click Install Now, then Activate.

2. Confirm activation

You should be redirected automatically to the GTM Kit Setup Wizard the first time you activate the plugin. If the redirect does not happen (for example because you bulk-activated several plugins, or because you are on multisite), open the wizard manually from GTM Kit, General in the left admin menu and click Run setup wizard.

3. Run the setup wizard

The wizard will ask for your GTM container ID and let you toggle integrations. See Run the setup wizard for the full walkthrough.

Manual install

If you cannot install from the WordPress.org directory (offline server, restricted host, staging environment without outbound access), you can install manually:

  1. Download the latest release from wordpress.org/plugins/gtm-kit/.
  2. Upload the zip via Plugins, Add New, Upload Plugin, or extract it into wp-content/plugins/gtm-kit/ over SFTP.
  3. Activate from the Plugins screen.

Verify it worked

After activation, you should see a top-level GTM Kit menu item in the WordPress admin sidebar. The menu icon is a square chip-shaped logo. Hovering it reveals submenus: General, Integrations, Templates, Upgrades, Help.

Common issues

The plugin will not activate. Check your PHP version. GTM Kit requires PHP 7.4 or later. On wp-admin/site-health.php, the Info tab lists your PHP version under Server.

No menu item appears after activation. The current user probably does not have manage_options. Sign in as an administrator.

You are stuck on the setup wizard. You can skip the wizard and configure GTM Kit from GTM Kit, General. The wizard only runs once per install. If you need to reach it later, the URL is wp-admin/admin.php?page=gtmkit_setup_wizard.

Related articles